The Samsung Cameras had a totally separate and attractive display that had a permanent look about it and was not that far from the Samsung Phone displays. It is quite separate from the ubiquitous, and incredibly ugly, tethered Canikon display. One appeared modern and able to keep up with changing times, while the other seemed sad, neglected, dusty, and out of touch.
The Samsung display offered examples of what seemed to be the entire Samsung camera line from simple P&S to the more complex enthusiast cameras. While they were tethered, they were attractively offered, had all their lenses attached, and could be held and played with.
It would appear that Samsung is using it's dominance in Android phones to promote their other consumer lines. And this may be the act that is far more important than merely producing a camera that is considered "good". This may be how photography is defined and viewed in the future.
Samsung is a major player in the smartphone industry. Smartphones have probably been the single most important influence on personal computing and communications since the advent of the generic PC itself. I think the attitudes and usage standards that people are getting used to with their smartphones will spill over into other personal portable electronics, or subsume them completely.
This will without a doubt eventually affect how we perceive 'good' cameras. I'm not one of those people who believes that cameras outside of smartphones will disappear completely, but I do predict that they will be heavily influenced by the smartphone.
We can already see this happening. My new Olympus E-M10 can connect to my Droid Bionic smartphone. It can use the phone to add GPS location data and upload the photo to an online storage service. AND the smartphone can act as a remote control for the camera. That camera is also only a small bit larger than my smartphone.
The old guys, like me, with our Eugene Smith, Henri Cartier-Bresson, and Ansel Adams approach to photography are creeping ever closer to retirement or even checking out completely. Our greater disposable income will be less and less able to influence the direction of photography as time wears us down!
Samsung is in the catbird seat to leverage their influence in the smartphone industry into achieving influence in the Photo industry via highly integrated photo/communications/computing systems. In another forum, a user asked why aren't Samsung cameras more popular than they are? Maybe a better question is why can't Canon and Nikon see the future and respond better to it? Everyone involved with photography needs to understand that they are about to live thorough a pivot point in their industry.
Canon and Nikon need to keep an eye out on who is creeping up on them in this race! In fact, you might say Canon and Nikon see this as a conventional motorcar race full of left turns. All they have to do is build the fastest car. I suspect Samsung sees what is happening is closer to building a whole new racetrack where a different kind of race can be run. I suspect we will be seeing some interesting changes in the next 10 years.